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Doctors’ journey to the 21st century

The world of medicine is changing. Most practitioners will find themselves unprepared



The world of medicine is evolving so rapidly that those members of the supposedly self-centered Generation Y (born during the 1980s and early 1990s) who constitute most young physicians will find themselves unsuited to the profession and its institutions.


Excellent technical skills and medical knowledge are no longer enough to satisfy patients and employers, argues Ayalla Reuven-Lelong, a management graduate of the University of Haifa. Emotional Intelligence (EI, or EQ for Emotional Quotient), compassion, identification with patients, reinventing oneself every few years and being a leader are only some of the requisite qualities physicians will have to learn.


Reuven-Lelong’s creative, 264-page Hebrew book Lihiyot Rofeh Ba’Mea Ha-21: Masa Lehamesh Yabashot (Shaping the 21st-Century Physician: A Journey to Five Continents) describes the transformation of the medical field that is already upon us and will become a clear fact of life in the years to come. The author, who runs a Haifa-based company called EQ-EL, has invested much effort at the city’s Bnai Zion Medical Center, turning it into what she claims was the first hospital in the world to inculcate in its employees how to boost their emotional intelligence. The project began after a chance meeting a few years ago with Bnai Zion director-general Dr. Amnon Rofe, who realized the importance to his staff of what she had to teach.



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